This week SugarMammaTV turned 6 and the last 6 years of my life have been a rollercoaster ride of excitement and adventure. I remember deciding to go ahead and give this “Youtube idea” a crack. I was really passionate about helping people with their finances and showing them how to realistically achieve their financial goals. But most importantly, demystifying the world of finance so everyday people aren’t afraid of budgets, investing and growing wealth.
Admittedly I was anxious about putting myself out there. What if there were detractors that drowned my message out with negative sentiments? Am I worthy of a platform? Would my movement impact anyone positively? But if you’re fearful and filled with self doubt — just take the plunge and go for it. Don’t let your anxiety constrain you from reaching your dreams. There will never be a ‘perfect’ moment, there will always be factors that evoke uneasiness. Truth is, you will never feel entirely ready. But it’s better to get started and delve into the game head on, than sit around timidly and fall behind. Embrace the challenges, work past the obstacles and give it your all!
I launched my YouTube channel after @chloemorello gave me a huge amount of encouragement. She has been an inspiration and supportive mentor as I ventured into the digital space. I am eternally grateful for this beautiful (inside and out) soul. Check out the first video we did together for a blast from the past! Despite the initial feelings of apprehension, I invested my time, energy and resources to nurture SugarmammaTV and I’m happy to say my little seedling blossomed into something I’m very proud of. The SugarMammaTV brand now encompasses 125,000 YouTube subscribers, 2 best selling financial books, a podcast, broadcast TV appearances and a wonderful community of financially-motivated people who support each other. 6 years ago when I started the channel I was in a dark place, having been diagnosed with depression and going through family troubles. Although life isn’t perfect and there are always up and downs, the growth of SugarMammaTV is a testament to how your life can turn around when you focus on the positive and work hard.
A massive thank you to everyone who has followed me, subscribed, commented and shared my content. I am always so grateful. Connecting with people across the world, seeing people’s kind comments and being able to help people achieve their financial dreams is an honour that I don’t take lightly.
Please know that your trust in me is what lights the flame. I always want my content to add value to your life. So I am constantly open to suggestions, feedback and of course, answering any questions you have.
Canna Campbell is the founder and director of SASS Financial Services, a boutique financial planning firm. She is Channel 9’s exclusive ‘money expert’, founder of financial media platform SugarMamma.TV and best selling author of The $1000 Project and Mindful Money.