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ABOUT CANNA CAMPBELL

Canna is the founder and director of SASS Financial Services, a financial planning firm. She is Channel 9's exclusive 'money expert', founder of financial media platform SugarMamma.TV and best selling author of The $1000 Project & Mindful Money. She is passionate about educating, inspiring and empowering every individual to create financial harmony, freedom and independence in their lives. On her digital platforms, she shares bite-sized tips on how to get out of debt, save money, achieve financial goals and build long-term passive income. Her media business, SugarMamma.TV is a powerful movement making money and finance more approachable, energetic and enlightening.

Latest Videos

Win 5 designer-inspired outfits styled by thrifting queen Faye De Lanty. Head-to-toe Chanel, Dior, Dolce & Gabanna, Burberry & Celine outfits would cost you tens of thousands of dollars, but high-end sophistication doesn’t have to be an unattainable luxury!

Frugal February has officially ended! Witness the surprising triumphs, hilarious challenges and creative tactics I have implemented to maximise my savings. From Rocco’s sweet gesture to the money lessons that will impact me for life. 

Join me on a rollercoaster 7-day adventure, as I contemplate how to curb my temptations! I reveal how to be frugal across diverse fields: from the food hack I swear by when I’m running low on time, to the interior design trick that has saved me thousands, and how I doubled my savings in beauty.

Looking luxe on a budget doesn’t have to be difficult! I go op shopping (at Salvation Army in Rockdale!) with thrifting queen, Faye De Lanty, who unearthed some sleek styling secrets to make any outfit look polished and high-fashion-esque.

Latest Articles

Behind Closed Doors

When we see airbrushed advertising campaigns splashed across glossy magazines we know it’s been staged. There’s an understanding that the images were created by an

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